The long way round
How fifteen years across Europe became Structured Talent.
It started with numbers, not sales.
I grew up in Uelzen in northern Germany and went to university in Halle, in the former East. The degree was in statistics, finance, accounting and auditing. Not the obvious launchpad for a sales career, but it gave me something I lean on every day: a genuinely analytical mind. I look for patterns. I test what I think I know. And I treat every word in an approach message as a variable that's either pulling its weight or it isn't.
London taught me pace. Europe taught me nuance.
I started in sales in London. A few years in UK tech, mostly IT: Lexmark in Maidenhead, ClickSoftware in Burnham, and UNeek Clothing, where I was a top performer. London is where I learned what a fast market actually feels like on the floor.
Then a year in Barcelona, training team members for Google Cloud at the outsourcer Teleperformance, where I was a top performer myself. The country was new, the language was new, the buyer was new. Every time, the lesson came back the same: you can't translate your way into a new market. You have to understand it.
"Every word in an approach message is a variable. My job is to know which ones get the right person to pick up."
Ireland. Where it came together.
The last seven years I've been based in Dublin, in full-cycle and frontline sales roles, consistently among the top performers. Best-performing AE in an EMEA team at Quark Software. Top performer for Google Chrome and later Faire at MarketStar. Top BDR for ActiveCampaign. Plus full-cycle roles at National Pen and PayPal. Twice the company flew me to the US for sales training, once to Denver and once to Ashburn near Washington, sitting in rooms full of American reps figuring out how to sell into Europe. I was usually the European in the room.
That last part matters. I've seen from the inside exactly where US sales motions break when they hit a European buyer. Often I was the one on the European end quietly making them work anyway.
Why search. Why now.
Every team I sat in had the same gap: the people who could genuinely sell into Germany, the Netherlands or the Nordics were never the ones applying. They had to be found, approached in their own language, and given a reason to take the call.
That's the whole job now. Structured Talent is built around it — one desk, a small number of searches at a time, and a shortlist that has been through a real conversation before it reaches you.